Niels Christiansen
How this new CEO is making everything awesome again at Lego.
Welcome! For this assignment, we must explore the mindset and behaviors of a prominent organizational leader. I wanted to profile an innovative and creative leader who inspires greatness in all those around him. For that reason, I chose Niels Christiansen of the Lego Group. This website presents various case studies to highlight his impact as a leader and analyzes his leadership style, characteristics, and media presence. I also reflect on how Christiansen inspires and encourages my own leadership brand growth. I hope you enjoy it!
Biography & Company profile
In 2017, Lego experienced its first drop in sales in over a decade as children began favoring more modern toys. To solidify the company’s future, Lego needed to expand sales and establish a greater digital presence to revive its growth. So how did Lego do it? Enter Niels Christiansen.
Leadership impact
Niels Christiansen’s tenure at Lego has been impressive thus far. Most notable are his contributions to further expand retail locations, enhance digital play, promote sustainability, and inspire a more empowered company culture. Continue reading to learn more about how Christiansen has helped Lego solidify its position as one of the most renowned toy companies in the world.
retail expansion
Christiansen helped Lego navigate the disruptions caused by COVID-19.
digitilization
With online play becoming more popular among children, Christiansen has strengthened Lego’s position by blending physical bricks with the digital experience.
sustainability
With increasing pressure for companies to be more environmentally responsible, Christiansen is leading efforts for a more sustainable future at Lego.
company culture
Christiansen creates an environment where his employees are empowered and inspired to be creative, brave, and focused.
Leadership style & characteristics
Through an analysis of interviews, testimonials, and leadership case studies, I have identified several distinct traits and characteristics that contribute to Christiansen’s success as a leader.
Social Impact
Christiansen cares deeply about social and environmental issues and has helped Lego advance its corporate responsibility initiatives.
Key Takeaways for Professional Growth
This assignment tasked us with exploring an inspiring leader. The goal was to think critically about how they bring value to their organizations and to consider opportunities for growth based on those learnings. It has been an informative experience.
